How can I check if my images are optimised for SEO?
Ensuring your images are optimised for SEO is an important step in enhancing your website’s overall performance. Properly optimised images can help improve page load times, user experience, and search engine rankings. Understanding how to evaluate your images is essential for maintaining a well-structured and effective website.
Checking if your images are optimised involves examining various technical and content-related factors. By focusing on these aspects, you can ensure that your images contribute positively to your site’s SEO strategy without compromising visual quality or accessibility.
Start by reviewing the file size of your images. Large images can slow down your pages, so compress them appropriately while maintaining clarity. Next, ensure your image filenames are descriptive and contain relevant keywords, which helps search engines understand the content. Additionally, use clear and concise alt text to improve accessibility and provide context for search engines.
Consider the image format as well; using modern formats like WebP can offer better compression and faster loading times compared to traditional JPEG or PNG formats. Also, check that your images are correctly scaled, they should match the display size to avoid unnecessary data loading. Lastly, implement structured data where applicable, helping search engines index your images more effectively.
Regularly auditing your images with SEO tools can reveal optimisation issues such as missing alt attributes, oversized files, or improper formats. By addressing these concerns, you maintain a healthy website that favours both users and search engines. Keeping your images optimised is an ongoing task that pays dividends in better visibility and easier navigation.

By following these steps, you can confidently assess whether your images are optimised for SEO. Well-optimised images not only enhance user engagement but also contribute to stronger search rankings. Taking time to improve and monitor your image SEO aligns with best practices for comprehensive website optimisation.
Remember, good image optimisation complements your overall content strategy. It helps create a more professional and approachable website, reflecting your commitment to quality. Prioritising this aspect ensures your site remains competitive and accessible in an ever-evolving digital landscape.
