A Closer Look at Our SEO Strategy
Our SEO strategy is built on a structured, analytical approach that strengthens visibility, improves relevance and supports long term growth. Rather than relying on assumptions or generic tactics, we evaluate the factors that influence search performance, and shape our work around clear evidence. This ensures that every action we take has a defined purpose and contributes to measurable improvement.
To achieve this, we focus on the core pillars that determine how well a website performs in search. Each element plays a specific role in building authority, improving relevance and enhancing user experience. The following components outline the work involved and how we apply each one to help businesses gain stronger results online.
Keyword research
We research keywords relevant to the company, gather accurate ranking and search volume data, and use these insights to shape both content development and backlink acquisition. This ensures our efforts target areas with the strongest opportunity.
Competitor analysis
We gather data on main competitors, whether supplied by the client or sourced independently. This allows us to compare their strengths against the client's current position and identify the strategic gaps that can be improved.
Content strategy
We use the identified keywords to create structured, high quality content that supports user needs and aligns with search intent. This includes building site architecture that helps each page serve its target keywords effectively.
Backlink profile assessment
We use key search terms to guide our backlink outreach, researching trustworthy domains and contacting them directly to secure relevant links. This strengthens domain authority and improves ability to rank competitively.
On-page SEO
We optimise every page so it's structured correctly for search engines, from page titles and meta descriptions, to header content and formatting. This supports clarity, relevance, and accessibility across the entire website.
Technical SEO
We ensure the website meets modern technical standards, including strong page speed performance, mobile friendliness, and full indexability. These foundations help search engines crawl the site efficiently and support reliable long term growth.
What Clients Receive When They Work with Us
All clients receive full access to our Strategy Portal, which contains traffic estimates, keyword rankings, backlink profiles, on-page analysis, page speed scores, and more. The portal provides data on both the client and their competitors.
In addition to this, clients have access to our Keyword Tool, to find out what people are searching for. With this information, clients are able to select keyword targets, to give us direction in building the strongest website structure possible.
Every client works with both a dedicated Account Manager and Technician. The Account Manager takes lead on monthly strategy, while the Technician is there to aid them in any way necessary, depending on what tasks are planned. Both are always available to respond to client queries. This is in addition to regular monthly meetings, scheduled for a time that suits the client’s schedule.
Starter
£350
Deluxe
£600
Premium
£1000
Proactive hours per month
keyword research, competitor analysis,
content strategy, on-page SEO, technical fixes
Content pieces per month
written articles
Links per month
acquired backlinks and guest blog posts
Note that the packages above are provided as a guideline to show what’s possible. Every proposal we create is tailored to the specific needs, goals, and budget of each client.
All agreements operate on flexible rolling terms, with no fixed contract, giving clients the freedom to continue or cancel at any time.
If you’re undecided, feel free to contact us for a complimentary website audit. We’ll create a Strategy Portal for you at no cost, giving you a clear view of our approach, and the opportunities available for your business.
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