What is the difference between Google Ads and Google AdWords?
Google Ads and Google AdWords are terms often used interchangeably, but understanding their relationship is important for any digital marketer. Google AdWords was the original name of Google’s online advertising platform, launched in 2000. In 2018, Google rebranded AdWords to Google Ads, streamlining its advertising services under this single name. This change aimed to clarify the platform’s offerings and reflect its evolving capabilities.
Although the name changed, the core function of the platform remains the same: to help businesses create and manage online ads across Google’s search engine and partner sites. By providing tools for targeting, budgeting, and performance tracking, Google Ads enables advertisers to reach potential customers effectively and optimise their campaigns for better results.
In essence, Google Ads is the current, more encompassing term for the advertising platform formerly known as Google AdWords. The rebranding also signalled the introduction of new ad formats and expanded options beyond search ads, including display, video, and app campaigns. This broader scope allows marketers to engage audiences across multiple channels with a single platform.
Despite the change in name, many still refer to it as AdWords, especially when discussing historical campaigns or features. However, all new developments and support focus on Google Ads, which continues to evolve with innovations designed to simplify and enhance digital advertising strategies.
Understanding this distinction can help businesses make informed decisions when planning their marketing efforts. Knowing that Google Ads represents the modern, unified platform ensures clarity when navigating its interface or discussing advertising strategies with professionals.
Ultimately, regardless of the name used, the platform’s primary goal is to connect advertisers with customers in meaningful ways online. Embracing the Google Ads brand reflects an opportunity to explore new advertising possibilities and stay current with industry trends.
By recognising the difference; and the continuity; between Google Ads and Google AdWords, marketers can leverage the full potential of the platform. This understanding supports more effective campaign management, leading to stronger digital marketing outcomes and growth.