Case Study: Pretty Farm Girl
The Project
Pretty Farm Girl approached us with a clear goal: to increase online sales of their handmade soaps through their Shopify store. As a brand built on authenticity, organic farming and artisan craftsmanship, they needed a digital advertising strategy capable of cutting through a crowded market and driving high-intent traffic to their product pages.
The Process
Our approach for Pretty Farm Girl centred on blending their organic, farm-fresh brand story with a modern, high-performance advertising strategy. We launched a Performance Max campaign via Google Ads, targeting their top-selling products and showcasing standout items such as goat milk soap and tallow soap.
To keep the campaign engaging, we collaborated closely with the client to refresh creative assets including imagery, videos, messaging and taglines. This ensured the ads consistently reflected customer interest and seasonal trends.
Performance was monitored daily at a granular level. We reviewed product-level results, search terms, network placements, budgets and bidding strategies, making timely adjustments to maximise efficiency and scale profitable items. This ongoing optimisation allowed us and the client to stay aligned, plan ahead and react quickly to new opportunities.
Our recent Black Friday and Cyber Monday campaigns delivered exceptional results, achieving a 9.63 ROAS on Black Friday and 6.26 ROAS on Cyber Monday, demonstrating the strength of our strategy and the effectiveness of continuous optimisation.
The Reaction
“That is fantastic news! Oscar truly is a rockstar and has been incredibly supportive throughout this entire process. We greatly appreciate all that you and your team do. [We] will continue to test creatives on social and share them with you as we have more data.”
–Micah Keel